I wonder why it was so important for the critics of the Book-of-the-Month club to maintain the clear demarcations between high-brow and low-brow, between culture and the market. It seems that these intellectuals wished to separate themselves from the ‘masses’, and had a great interest in doing so. However, while Radway stressed their own economically-associated interests in criticising the book club, she did not provide reasons why this maintenance of exceptionalism was so necessary.
Following Radway’s characterisation of these critics as middle-class professionals, the individual identities of this ‘cultured elite’ are represented by Richard in The Secret History: as individuals with capitalist backgrounds taking on a transparently false identity to try to fit in with the crowd of the old-world, moneyed, classically-educated upper class. Acceptance into this group is seen by its members as a validation of individual self-worth through cultural superiority. It is therefore in the best interests of the members of this group to retain this superiority through exclusivity, elusiveness and disdain for non-members - as demonstrated by the critics of the Book-of-the-Month-Club.
However, in the new world, the forces of the capitalist market determine what remains and what becomes extinct. The characters in the novel spend their time learning a dead language, and ancient texts with little applicability to the modern professional world. The consequences of their intellectual isolation and separation eventually lead to murder, suicide and the group’s disintegration. The values of this elite society are so far removed from the world which surrounds them that their inability to connect the two eventually leads to their demise.
Perhaps, then, the proponents of the high-brow should not feel threatened by the rise of the middlebrow, but should see it as a bridge connecting it to contemporary relevance. The establishment of the middlebrow has enabled new consumer markets to access and appreciate literature. These economic forces may pull high-brow culture down from its elusive and exclusive position, but may also maintain its existence through its accessibility to a larger group of people.
The ‘cultured elite’ have disdain for their high-brow texts being traded and valued on an open market. They value these texts according to their personal utility, as a family heirloom is valued by its owners due to sentimental attachments. However, to the disappointment of these sentimentally attached owners, the value of texts as commodities reflects only what another is willing to pay for it, not this value-in-use. This means that others cannot appreciate the value of this item to the same extent as its prior owners.
The high culture cannot escape its commodification, as it now can be bought and sold (for example, books going in or out of print, university humanities departments' funding determined by numbers of student enrolments). Through allowing the ‘masses’ to access and understand these texts, more people may come to appreciate them as do the intellectual elite. Their value-in-trade may then increase, more closely reflecting its value-in-use as more people will be able to see the worth of these texts, and therefore perpetuate their value by purchasing them.
Tartt, D., 2006. The Secret History. London: Penguin.
Radway, J., 1993. "The Scandal of the Middlebrow: The Profesisonal-Mangerial Class and the Exercise of Authority in the Literary Field" from A Feeling For Books: The Book-of-the-Month Club, Literary Taste and Middle-Class Desire. London: University of North Carolina Press.
Tartt, D., 2006. The Secret History. London: Penguin.
Radway, J., 1993. "The Scandal of the Middlebrow: The Profesisonal-Mangerial Class and the Exercise of Authority in the Literary Field" from A Feeling For Books: The Book-of-the-Month Club, Literary Taste and Middle-Class Desire. London: University of North Carolina Press.